How hot are these vintage-inspired new Wrangler ads?
{via Knight Cat}
I think the brand is sticking to a tried-and-true advertising strategy that’s worked for them for years:
Hot butts sell jeans.
{A scan from one of my old ’70s-era Seventeens}
Nothing’s really ever new, is it?
xo,
Meghan
high plains thrifter 
I love the ads! I also love that higher waisted jeans are coming back in style.
Oh that 70s ad scan is so wonderful!
And I agree with Mehgan – high waists = awesome.
Since 99.9% of women do not have flat stomachs or want their butt crack hanging out the back of their pants!!