Wremember, the W is silent

How hot are these vintage-inspired new Wrangler ads?

{via Knight Cat}

I think the brand is sticking to a tried-and-true advertising strategy that’s worked for them for years:

Hot butts sell jeans.

{A scan from one of my old ’70s-era Seventeens}

Nothing’s really ever new, is it?



2 thoughts on “Wremember, the W is silent

  1. Oh that 70s ad scan is so wonderful!
    And I agree with Mehgan – high waists = awesome.
    Since 99.9% of women do not have flat stomachs or want their butt crack hanging out the back of their pants!!

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